Salah Allaf

Salah Yaseen Allaf
(CEO and Board Member)

Salah Yaseen Allaf is the CEO and founding member of Arch Capital, a newly established Closed Joint-Stock company located in the Kingdom of Saudi Arabia. He currently also serves as the President of the Executive Committee and Vice Chairman of the Board for Najran Cement Co., a Saudi company with Paid Capital of (SAR) 1.7B.


Salah is a market leading wealth management and investment banking executive who is responsible for spearheading new market entries to drive multibillion-dollar AUM growth. More recently, he has been directly involved in increasing AUM from $500M in 2011 to $7.5B in 2019, earning him a reputation as a trusted leader, delivering reliably high returns on investment across roles with Emirates NBD Private Banking, HSBC, and the National Commerce Bank (NCB).

These leadership capabilities have allowed him to build high-performing teams through robust training, constant development and unwavering support. Resulting in him being named the Top Market Performer Globally by Emirates NBD.



Possessing a strong understanding of dynamics in the Middle East region, Salah has proven his regional market knowledge through constant and reliable investment returns of 300%+ over the past 15 years.


Salah marked his introduction to the financial world through completion of his Bachelor’s degree in Economics and Business Administration from the reputable King AbdulAziz University. Since then, he has complemented his bachelor’s with prestigious wealth management and financial planning certifications.


With a hyper-focused vision, he meets client needs and builds strong relationships. This vision enables him to leverage products and capabilities organization-wide, by identifying opportunities that deliver value consistently